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November 15, 2009

What’s our brand?

by Chris Lindholm

In the journey to Greatness, according to Jim Collins, establishing and maintaining "brand" occurs when the flywheel is really humming.  Brand…  Do we do that in education?  If we were to market the "brand" of our school, what would that look like? 

A recent article in the Harvard Business Review about the response of businesses to the Web 2.0 environment caught my attention.  Many would argue that they have lost control of their "brand" due to the open source realities of a Web 2.0 world and most are struggling to figure out how to make this environment profitable.  Hmmm….  Maybe we should be struggling with this too??  Can we capture the power of the Web 2.0 world to better establish "brand?"  If we left articulating our "brand" to the public, what would they say?  Take a look at the article and think public schools.  Is there a connection here? 

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